Who we are

Next-Gen House of Brands in Food & Agri, Powered by Tech Innovation and Supply Chain Prowess.

Transforming the Food Value Chain by flipping the ecosystem from supply-led to demand-led.

180 K+
Retailer Network across India and the GCC
2000 K
Tons Of Food
Moved Every Day
200 K+
Farmer Network

What we do

From Soil-To-Sale Or Fork-To-Farm, And Everything In Between
Spearheading a transformative journey from farm to fork, revolutionising food supply chains through direct farmer connections and demand-driven solutions. Today, we stand tall as a versatile house of brands in fresh produce, staples & dairy, and cutting-edge technology. From premium fruits to specialised spices, our brands deliver excellence at every step. With our tech arm, Censa, we're empowering the industry with modular solutions, driving growth across geographies from India to the GCC and beyond
Supply Of Branded Staples, Fresh Produce and Dairy Products

Offering a reliable supply of a wide range of branded grains and staples, nuts and spices, value added food products, fresh fruits and vegetables and dairy products. All these are deep sourced from our vast network of farmers and primary processors and distributed to retailers and institutional clients across Southern India and the Middle East

Private Label Packaging

Private label packaging of over 350 SKUs of staples, grains, nuts and spices for consumer-packaged goods manufacturers, modern retailers, online platforms, and several other clients across Southern India and the Middle East. This is done using our network of FSSC22000 certified, fully automated repacking units and the same sourcing network used for our own brands

High Volume Trading

High volume, full container/truckload sales of grains and staples (raw and milled), nuts and spices, flours, sugar and fresh produce to food processing units, mills, traders and bulk buyers across India and the Middle East; all sourced from WayCool’s deep network of farmers, millers, and other suppliers

Logistics And Distribution Solutions

Warehousing, picking, packing, distributorship and last-mile delivery solutions of packaged goods and fresh produce, for FMCG companies, e-commerce platforms, modern retail chains and HoReCa clients across Southern India; leveraging the extensive warehouse and logistics platform built by WayCool for its own goods

Supply Chain Tech Solution

Fully integrated, as well as modular technology solutions for distribution management, warehouse automation, quality management, farmer engagement, farm management and enterprise platform implementation for clients in the food and agri space worldwide, offered by CENSA, WayCool's technology subsidiary, based on years of testing and proving in WayCool's extensive supply chain network

Agri Services

Backed by a team of agri-doctors, Outgrow – our farmer engagement arm – provides comprehensive advisory and customised solutions to over 200K+ farmers. The Outgrow app offers techniques and cutting edge technological solutions to aid farming

WayCool is the only full-stack operator moving products from soil-to-sale, powered by a single integrated technology stack that provides visibility and control across the entire supply chain

With a robust artificial intelligence-based demand forecasting model at our core, we operate a direct, demand driven, lean supply chain. The traditional supply chain where farmers produce based on their past practices rather than according to demand, and where goods move from farmer to retailer through as many as 11 steps, results in repetitive instances of oversupply and undersupply, food loss of 14-30% and price volatility. WayCool's seamless flow of demand information from retailer to farmer, and of physical supply from farmer to retailer, matches supply closely to demand, reducing food losses to less than <2%

Features

Most Comprehensive Tech Stack

Transforming farm tech, processing tech, distribution tech, retailer tech, consumer tech and financial tech with an integrated core leading to transparency and intelligence across the food ecosystem

End-To-End Farming Solutions

Equipping farmers with the right data, know-how of good agricultural practises, resources and technology for higher yield and returns

Most Advanced Retail Tech

Our AI-driven procurement and planning engine has an 85% demand prediction accuracy which ensures over 98% fill-rate with one-day inventory which has resulted in a 92% customer retention rate

Most Advanced Retail Tech

Our AI-driven procurement and planning engine has an 85% demand prediction accuracy which ensures over 98% fill-rate with one-day inventory which has resulted in a 92% customer retention rate

Brands

WayCool's homegrown brands are built ground up with extensive quality control from source to your doorstep

We provide best-in-class consistency and variety across product categories including Fruits, Vegetables, Cooking Oils, Dairy, Rice, Pulses, and even value added products like Pastes, Purees, and Batter
DeziFresh

Your reliable source for fresh, high quality Indian fruits and vegetables

Madhuram

Widest range of top quality rice varieties and pulses from all across India

Freshey’s

Widest range of top quality rice varieties and pulses from all across India

AllFresh

Widest range of top quality rice varieties and pulses from all across India

Just Potate

Widest range of top quality rice varieties and pulses from all across India

KITCHENJi

Widest range of top quality rice varieties and pulses from all across India

L’exotique

Widest range of top quality rice varieties and pulses from all across India

Sustainbility

ESG Initiatives: ClimateSmart=BusinessSmart

At WayCool, ESG is not just an afterthought but embedded in all our processes. Our ESG initiatives are governed by three mandates. First, all ESG projects that we undertake are focussed on delivering tangible on-ground impact, and not mere ESG reporting. Second, all climate mitigation and climate adaptation projects are clearly ROI-driven while measuring the on-ground impact. And third, we stay ahead of what regulations demand and continue to push ahead relentlessly in adopting what the latest technologies offer us in terms of footprint and impact reduction. We firmly believe that doing good has to be good for business

Knowledge Center

Catch the latest on WayCool
We share informative updates and data-led insights into WayCool's business operations, technological innovations, supply chain solutions, our consumer brands, corporate leadership and workplace culture among many other things
Case Studies

Migrating To Saaho Variety Of Tomatoes To Boost WayCool Farmers’ Income & Reduce Food Loss

Assured Price Realization For WayCool Farmers’ Produce


Blogs

WayCool Forays into Homegrown Brands

Harnessing Technology to Transform the Indian Retail Sector

Towards Safer Food, Better Health For All