Curating a food portfolio inspired by the Indian Thali through its basket of brands – Kitchenji, Freshey’s, and Madhuram, BrandsNext delivers consistent quality across its product range with sustainable and responsible sourcing, AI-enabled packaging and grading, and world-class quality checks. BrandsNext aims to transform the way food is consumed, transcending borders, serving the needs of every household that prefers superior quality food
CENSA is the tech arm of WayCool, which has built the most comprehensive tech stack in the food economy. Flipping the food value chain from a supply-led one to a demand-driven one, CENSA is transforming Farm Tech, Processing Tech, Distribution Tech, Retailer Tech, Consumer Tech and Fin Tech with an integrated core leading to transparency and intelligence across the food ecosystem. This has been done infusing new-age technologies such as Robotics, Artificial Intelligence, Machine Learning, and Deep Learning at each stage of the food value chain
The company currently has operations spread across 11 states and engages with 25,000+ farmers in addition to 50+ FPOs and 110 franchises. With its meaningful interventions such as offering quality seed producer & supply, training, and enabling capacity
building for FPOs and farmers and extending market linkage, SV AGRI has been a catalyst in improving farmer income by 20% – 50%
Starting the supply chain operations with apples, AllFresh made extensive use of computerised grading and CA storage of fruits that has revolutionised post-harvest operations in orchards.
We have since extended our supply chain operations to citrus, pomegranate, and plums in India, leading to a phenomenal growth for Allfresh and our association with farmers. Today, Allfresh works with nearly 2,500 farmers in the states of Himachal Pradesh, Maharashtra, Madhya Pradesh, and Rajasthan. Our distribution operations are spread across India in over 30 cities
